Haus & Kinder launches digital film with brand ambassador Kalki Koechlin
The campaign ‘Your beautiful new world’ encompasses a women’s self-fulfilling journey and the new beginnings
Date-wise News
Bella Vita Organic unveils campaign with Kajal Aggarwal, Pulkit Samrat & Sanjana Sanghi
The brand's #CelebSquad collaboration with the actors is targeted towards empowering Indian consumers with new-age Ayurvedic skincare solutions
Jio launches new plans for JioFiber postpaid users
The new entertainment plans will be made available to new and existing users from 22nd April 2022
Fino Payments Bank appoints Tejas Maniar as Chief Digital Officer
Maniar joins Fino Bank from IDFC First Bank
AkzoNobel unveils new campaign featuring Ronit Roy and Mrunal Thakur
Conceived by Mullen Lintas Delhi, the ‘Dulux Velvet Touch – feels like home’ campaign will be promoted across the brand’s online channels and other offline mediums
Moneycontrol gets over 42.39 million unique visitors every month: Comscore report
The report also suggested that the average minutes per visitor on the financial portal's page is 32.6 minutes
DDB Mudra Group elevates Vanaja Pillai to Head of Diversity, Inclusion & Impact
Pillai will work closely with CEO & MD Aditya Kanthy and Head HR Rita Verma on initiatives to grow a diverse and inclusive workplace
Ninety One Cycles appoints Sairam Subramanian as Chief Marketing Officer
Subramanian will lead the marketing function end-to-end to strengthen the company's brand equity
ZEE Media ropes in Gautam Bhattacharya as Editor of ZEE 24 Ghanta
Bhattacharya will be in charge of all the content for the channel along with its digital properties
Khushi Advertising crafts marketing campaign for KGF: Chapter 2
The campaign includes cut-outs at cinemas & outdoor sites, radio jingle and KGF: Chapter 2 star-cast visits at popular malls
ShareChat names Amit Zunjarwad as Chief Product Officer
Most recently, Zunjarwad was the Head of Engineering, Product and Data Sciences for Supply & Selection Ecosystem at Flipkart
Alok Arya joins as CMO at IIFL Securities
Arya has held senior marketing roles at Piramal Group and Google
Maggi ropes in Suresh Raina to celebrate partnership with cricket
The campaign comprises different commercials across multiple media featuring Raina
P&G India names LV Vaidyanathan as CEO
Vaidyanathan is currently leading the P&G business in Indonesia
Licious lets the host shine in new ad
The brand campaign, developed by Tilt Brand Solutions, has three different short videos
Footwear brand Walkaroo unveils #GuessKaroo campaign featuring Aamir Khan
Deepsense Digital manages the brand's social media and SEO marketing
Sprite tells audiences to ‘chill’ in ‘Thand Rakh’ campaign
The campaign has been conceived by Ogilvy India
Millet-based startup Wholsum Foods onboards Anushka Sharma as investor
Anushka will also be the brand ambassador for flagship brand Slurrp Farm, and all future brands of Wholsum Foods
NODWIN Gaming to invest in gaming accessories brand Wings
The acquisition will focus on creating and retailing gaming and esports accessories, which will help in building NODWIN’s presence in D2C
OnMobile Global appoints Asheesh Chatterjee as Global Group CFO
Prior to this, Chatterjee was with Reliance Broadcast Network as CFO & CBO
Khadim ropes in cricketer Shardul Thakur as Brand Ambassador
The brand has launched the association with the campaign ‘It’sWowItsKhadim’
Rashmika Mandanna and Varun Dhawan are brand ambassadors of Kingfisher
The association will kick off the brand's ‘Spread the Cheer’ campaign
Forever New India ropes in Shivani Goel as VP, Marketing
Prior to this, Goel was with Colorbar as Lead-marketing communications & international expansion
Jasleen Kohli appointed MD and CEO of Digit Insurance
Kohli will take over the baton from Vijay Kumar who held the position since 2017
L&K Saatchi & Saatchi appoints Avinash Jakhalekar as Group Creative Director
Prior to this, Jakhalekar was with Lowe Lintas
Newsprint sector faces new hurdle on recovery path
Newsprint cost has now risen to $1000 per tonne due to the pandemic's impact on the functioning of mills & Ukraine war disrupting import of newsprint
Perfect Match: Advertisers look to make the most from IPL’s regional feeds
Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided an opportunity for brands to launch region-specific advertising campaigns
e4m Pride of India Brands - The Best of Bharat to be held on April 21
The conference will be followed by a felicitation ceremony to recognise the top 500 brands of India
DEN Networks' revenue drops 7.05% to Rs 303 crore in Q4
The subscription revenue has fallen 12.1% to Rs 167 crore
Rise in digital consumption in kids' genre not eroding TV viewership: Leena Lele Dutta
Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more
Chingari eyes unicorn status with latest funding round
The short video platform is looking to raise $200 million in a Series B round at a valuation of $1 billion, as per reports