Congress appoints Supriya Shrinate as new Social Media Head
She replaces Rohan Gupta, who has been appointed as the party spokesperson with immediate effect.
Date-wise News
e4m@Cannes Lions: Moments from Day 1
We bring to you glimpses straight from the festival of creativity
Dentsu International launches global creative network
Dentsu Creative will be led by Fred Levron
Star Bharat rolls out 360-degree campaign for new show ‘Swayamvar – Mika Di Vohti’
The channel has initiated multiple engaging activities across markets
Mylo ties up with actor & celebrity mom Amrita Rao
Amrita has shot a digital campaign for the brand’s baby care products
Amazon debuts at Cannes Lions showcasing $30 billion ad business
Unlike other organisations that have put up their stalls alongside the beach in Cannes, Amazon has created a Port to showcase its ad business
APCO Worldwide launches strategic partnership with VeKommunicate in India
The partnership will provide clients with advocacy and communications services
Rediffusion names Sreeparna Gupta as Branch Head & Head of Client Servicing for Kolkata
Gupta has over a decade of experience in Kolkata’s advertising and marketing communications sector
HUL’s Rahul Welde joins Entain as Independent Non-Exec Director
Welde recently stepped down as Executive Vice President of Global Digital Transformation at Unilever
On Father’s Day, Kotak Business Banking celebrates bond between Ranveer and his dad
Tonic Worldwide, in association with Swaraj Productions, has created the film
Motilal Oswal launches audio campaign to promote mobile app
‘Ajab Selling ki Gajab Kahani Series’ is a 3-part series
Springfit announces Kareena Kapoor Khan as its brand ambassador
The association is aimed at creating awareness about the importance of good sleep
Himalaya gets new sonic identity
The new identity has been created by BrandMusiq
Hyundai partners with Instagram to showcase new campaign for Gen MZ
Instagram’s ‘Born on Instagram’ program has 35 creators from diverse genres who create unique content to connect with Gen MZ
Voot to live stream Tamil Nadu Premier League
The tournament will start from June 23
Boutique Living asks fathers to take a bow for living up to the times
The campaign has been conceptualised and executed by thought blurb
‘Find the right customers to grow your business,’ says Meesho in its latest campaign
The campaign has been executed by DDB Mudra
Yes Bank launches ‘Karo har khwaish poori’ campaign
The campaign will be amplified across the social media channels of the company
Cannes Lions 2022: 20 more shortlists for India on Day 1
Campaigns selected in Entertainment, Digital Craft, Film Craft, Industry Craft and Design categories
Aisle appoints Nabila Tazyeen as Head of Content and Communications
Tazyeen will focus on impacting Aisle’s popularity and growth through strategic and creative storytelling
Pitch CMO Summit Delhi 2022 is back on ground after three years
The conference will be held on 29th June 2022
Congress appoints Pawan Khera as Chairman of Media and Publicity
Till now, he was the national spokesperson of the grand old party.
India TV now available in the USA on Sling TV
The channel broadcasts live content for up to 15 hours daily and reaches out to 100 million cable & satellite homes across India
Motorola G82 5G launches #BillionColours campaign
The campaign has been conceptualized by 21N78E Creative Labs
Kurkure unveils new TVC for its latest Chatpata Cheese flavour
The TVC shows two families, one Indian and the other a foreigner, discussing their children’s love marriage, expressing the magic of fusion
Loco & Glance to be streaming partners for NODWIN Gaming's BGMI Master Series Tournament
Starting from June 24, 2022, the series will be broadcast on the platforms in Hindi, Tamil & English
4AM Worldwide wins integrated marketing mandate for Sumadhura Group
The firm will take care of the overall branding, advertising and digital appearance of the real estate company
Celebrating Creativity: Cannes Lions 2022 begins today
India has already bagged 17 shortlists, adding to the excitement around the five-day extravaganza which is back on ground after two years
Disney Star EVP - Ad Sales, Entertainment biz Arghya Chakravarty calls it quits
Chakravarty joined the company in September 2017
From ‘Anupam Ki Shaadi’ to ‘Dadho Sutho’: Ads that stood out this fortnight
Our collection of the best ads released between June 03 and June 17, 2022
IPL media rights: Did simultaneous e-auctions help BCCI get a better value?
According to people in the know, the simultaneous e-auction ensured that each of the players put their entire purse on the table before they pulled out
How PR industry heads strike a balance between work & fatherhood?
This Father’s Day, exchange4media spoke to industry leaders about their fondest memories with their children, how they carve out time from a busy schedule and much more
Exide Life ensures personalized engagement with consumers: Amaresh Jena
The Executive VP & Head - Marketing & Digital shares their media mix is based on various analytical insights corresponding to varied customer segments and geographies
Recognizing the power of blending content with commerce
Guest Column: Mohua Das Gupta, Head – Brand Marketing, Tata CLiQ Luxury, writes how brands today are accelerating the shift towards content-enabling commerce as part of their marketing mix
‘You cannot deny Lalit Modi’s imprint on IPL, you can question the way he ran it’
Sports historian & journalist Boria Majumdar talks to e4m about his new book ‘Maverick Commissioner’ and how it is not a biography of Lalit Modi but gives him his due & documents what the IPL story is