upGrad onboards Rakesh Raju as Director of Brand Marketing
He was earlier with CavinKare
Date-wise News
Shemaroo brings Varsha Ojha as Head of Marketing
Ojha has earlier worked with Sony, Disney, Zoom, Hindustan Times amongst others.
ASICS India signs up premier fast bowler Prasidh Krishna
ASICS and Prasidh will work together to motivate young athletes to achieve a lifestyle focused on ‘sound mind in a sound body’
Locomotive Global Media appoints Anup Thanvi as Coordinating Producer
Pearl Gill named Head of Production
Decoding Thought Leadership
Guest Column: Seasoned communications professional Taruna Gupta explains why thought leadership is important & how one should express genuine concern & put forward the human side in an AI-powered era
Jarvis Invest appoints Rajesh Batreja as Chief Strategy Officer
To expand to US, Middle East and launch B2B Enterprise product
Rajesh Jha appointed Group Editor-in-Chief of The Associated Journals - Print & Web
Zafar Agha to continue as Editor-in-Chief of Qaumi Awaz
Adani Sportsline partners as Principal Sponsor with Indian Olympic Association
This is the second time that the Adani Group has come on board with IOA
Dollar ropes in Yami Gautam as the face of Dollar Missy
The actor features in a TVC for the womenswear brand
Avian WE Group wins corp comm mandate of Pepsico India
The account will be led from the office in Delhi
Koo invites users to be ‘extra expressive’ this Social Media Day
The campaign inspires people to cherish all the ‘extras’ they enjoy in life
Dell unveils TVC for Ascend program
The video campaign brings to life the struggles faced by a start-up
WPP to acquire marketing tech agency Bower House Digital
The acquisition is aligned with WPP’s growth strategy and focused M&A approach to build on existing digital experience capabilities
Cricket legend Ravi Shastri is FanCode’s new brand ambassador
Shastri to headline FanCode’s maiden TVC for the India-West Indies tour
Pitch CMO Summit: What role does big data play in sports marketing?
Gaurav Nijhawan, Shankar Iyer, Snehil Gautam, Yannick Colaco and Jai Lala discussed the partnership between data and sports at the conference
myBillBook unveils MSME anthem ‘Tum Kamaal Ho’
The anthem celebrates MSMEs’ contribution to India’s growth story
Pitch CMO Summit 2022: Glimpses
We bring to you several exciting moments from the conference
Digital ad insertions up over 2X in Jan-March ’22
As per TAM AdEx Digital Advertising Quarterly Report for Jan-Mar’22, while Software category dominated Jan-Mar’22, ecom-financial services was the new entrant in the top 10 categories
Programmatic is going to be the talk of the town: Arvind Mathur
Pitch CMO Summit: Arvind Mathur, Product Head, mFilterIt, spoke about using technology & data for building brands
‘Tech & data collection have changed all business and customer interactions'
At Pitch CMO Summit 2022, an esteemed panel deliberated on how brands could utilize available data to formulate and successfully leverage an omnichannel strategy to reach consumers
'It is important for advertisers to be in direct contact with the consumer’
Pitch CMO Summit 2022: Nachiket Deole and Gazal Bajaj deliberate on the topic ‘reimagining ad measurement in a post-cookie world’
Digital is playing an important role in the consumer journey today: Shirish Agarwal
Pitch CMO Summit 2022: Agarwal, Head - Brand & Marketing Communications, Panasonic India, talked about ‘converging the non-linear consumer journey’
‘Decisions can’t be based on data alone. You need leadership skills to use data insights’
Nipun Marya, CEO, iQOO, spoke at Pitch CMO Summit 2022 on how the smartphone company leveraged data to pursue the quest for differentiation
Bob Chapek to stay as Walt Disney CEO for 3 more years
Chapek's contract was to get over in February