Viacom18 files FIR against piracy of Laal Singh Chaddha
Complaint registered in Bangalore
Date-wise News
Parimatch News announced as sponsor of ISL’s Chennaiyin FC
Parimatch News is a sports, e-sports and entertainment outlet
Mondelez shakes up global agency structure, India not affected as Wavemaker retains biz
Publicis Groupe wins bulk of Mondelez’s global media business
The Tribune inks two-year exclusive partnership with Taboola
The publisher aims to drive readership engagement and revenue growth
India’s Future Tours Programme announced
India kick off their engagements for the next cycle with a tour of the West Indies in July next year
‘Har Gully Tiranga’ initiative renders the national flag on digital outdoor screens
Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of independence" programmatically
Mastercard ropes in badminton stars
Lakshya Sen, Kidambi Srikanth, Satwiksairaj Rankireddy and Chirag Shetty to promote digital payments in India
‘The integration of digital PR with traditional has presented new dynamic opportunities’
In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Sejal Mehra, Account Executive, Archetype India, deliberates on the increase in ways of communications and related strategies
Dentsu Creative India appoints Sumeer Mathur as Chief Strategy Officer
Mathur will report into Amit Wadhwa, Chief Executive Officer, Dentsu Creative India
upGrad appoints Myleeta AgaWilliams as CEO – International
Myleeta has earlier led marketing and sales teams at Netflix, BBC Studios, Discovery and UTV
Arshan Saha named CEO of GroupM Nexus APAC & Jon Thurlow COO
While Deepika Nikhilender has been named CEO of Xaxis APAC, Brett Poole is the new CEO of Finecast APAC & AUNZ
The 9th season of vivo Pro Kabaddi offers fans & brands an unmissable festive celebration
The league has become a premier media vehicle for brands due to its wide reach, high ad attention and time spent per viewer
Rediffusion creates ‘Bharat’ - a commemorative India font for 75 years
The font was launched over the Independence Day weekend by Mahindra Group Chairman Anand Mahindra
Experts delve into importance of programmatic in an ever-changing world of ad tech
At e4m TechManch 2022 conference, panelists applaud how programmatic has made life easier for marketers and how content creators are important for industries in this consumer world
Ad revenue improved on the back of volume and yield: Group CFO Piyush Gupta
During the Q1 earnings call, Gupta shared that print business ad revenue stood at Rs 240 crore
Hero MotoCorp launches #KhudKiSunLe campaign featuring Siddhant Chaturvedi
The #KhudKiSunLe campaign spreads across multiple platforms including TV, Print, Digital, and OOH
Mindshare’s Joseph Maceda shares four principles for brands to stand out on digital map
At TechManch 2022 conference, Mindshare’s Global Chief Innovation Officer delivered a keynote address on ‘Mapping The New Digital Marketing Shifts'
‘The biggest innovation digital brought to us is moving to one-on-one communication’
At e4m TechManch conference 2022, panelists deliberated how innovation in digital is impacting marketing
Creative kickbacks: The undisclosed details
Are kickbacks given to creative agencies from the pool of money assigned to production houses for creating a brand film?
‘Online-offline model of buying behaviour has merged like never before’
At e4m TechManch 2022, Devika Sharma of InMobi conducted a masterclass about changing consumer behavior, the trends of this festive season and more