Reliance Retail launches athleisure brand Xlerate on Ajio Business
Signs up ace Indian cricket all-rounder Hardik Pandya as brand ambassador
Date-wise News
Adda52.com to sponsor Virat Kohli-owned FC Goa in Indian Super League
The league started on October 7, 2022
Infidigit appoints Mehul Ashar as Senior VP - Revenue
Ashar has worked with prominent brands like Shoppers Stop, Lifestyle Stores, GMR Airport, Indian School of Business, and Apollo hospitals
This is your space, play it your way, say Vijay Devarakonda and Kiara Advani in Cera’s TVC
The film is created by Wunderman Thompson
Bikano sponsors Team Dabang Delhi for Pro Kabaddi League Season 9
Bikano logo will feature prominently on the right sleeves of Team Dabang Delhi’s competition t-shirts through the duration of this season
Innovation and solid strategies are the base of any offering: Raffi Niziblian
The Founder & Creative Director of Deem Communications (Armenia), talks to e4m about his work, his future vision and his successful ventures
AMFI’s campaign with Sachin & Dhoni prods savers to participate in India’s growth story
The new TVCs, launched by AMFI under its ‘Mutual Funds Sahi Hai’ awareness campaign, encourages people to start investing in mutual funds through the monthly SIP route
Aishwarya Rai turns 49: Iconic ads of the green-eyed beauty
On her birthday, we revisit some of Aishwarya's most memorable ads
Hershey's launches first-ever Halloween campaign in India
With the growing trend of Halloween festivities in India, the campaign aims to familiarise the Indian audience with the rituals of the festival
McDonald's India (N&E) offers delectable deals for app users
The fast-food chain has launched a campaign for the festive season, urging users to download the app for special offers
McDonald's India introduces Nestlé KitKat range of treats
The collab will comprise desserts featuring KitKat as the central ingredient
Collective Artists Network onboards Global Esports
The alliance will allow the team to be represented across their sponsorship portfolio
Fastrack hosts its first Halloween party in the metaverse
The event was hosted at a virtual island called Phyvital
Faces Canada entrusts Grapes with digital media duties
The mandate will be handled by the agency’s Mumbai office
BBH India names Himanshu Saxena as COO and MD
Saxena will report to Chairman Dheeraj Sinha
Bookvala raises $180k at a valuation of $1.8m in ideation round
The startup will utilise the funds for blockchain technology
WOW Skin Science appoints Vanda Ferrao as Chief Marketing Officer
In her new role, Ferrao will be responsible for the development and implementation of marketing strategies across all of WOW’s product categories and channels
Global Creator Network wins social and content mandate of fashion e-retailer Ajio
As a part of the mandate, GCN will build a robust brand strategy and creative first social campaigns for the brand
Wow! Momo Foods elevates CMO Muralikrishnan to Co-Founder
With this development, he also became part of the company's board
Centralising Video Ad Creative for speed, control and visibility
An interview with Dan Brackett, Co-founder and Chief Technology Officer at Extreme Reach, on how brands can improve their workflow to launch campaigns efficiently
Insta Reels, the new advertising territory for brands?
From Cadbury to Coca-Cola, many big brands are investing in Insta Reels
The Print’s Shubham Batra joins Thomas Reuters as Editor-in-Charge (Markets)
He has worked for Informist Media, Cogencis Information Services and The Economic Times in the past
Airtel's DTH business reports 9% drop in Q2 revenue as subscriber churn continues
The company's DTH arm saw its subscriber base drop to 15.8 million at the end of Q2'23 compared to 16.3 million in the same quarter last year
‘Our goal is to make the broadcast business profitable by FY23-24’
Arghya Chakravarty, who recently joined Shemaroo Entertainment as COO, talks about their game plan to become a consumer-facing company, and more
More free speech, paid blue ticks: What advertisers can expect from Elon Musk’s Twitter
Industry experts say the new boss of the social media giant has expressed his commitment to make the platform less polarised and safer, which would be ideal for most brands to associate with
Decoding Decisioning: The evolution of programmatic ad buying
Industry experts explain how Decisioning can streamline the entire process of media buying, empowering advertisers with flexibility, transparency and control