Madison Media wins 14 metals at IDMA 2023
The media agency won 5 gold, 5 silver and 4 bronze metals across categories
Date-wise News
Mindshare shines at IDMA 2023 with 17 metals
The media agency won 7 gold, 6 silver and 4 bronze metals across categories
Ad space in print increased by 5% in H1 2023: TAM AdEx
According to the report, the top three sectors together accounted for more than 45 per cent share of ad space in print during January to June in 2023
D’Decor launches new campaign featuring Gauri Khan and Shah Rukh Khan
‘Curtains You Will Love to Draw’ has been created by Lowe Lintas
HSBC’s film with Virat Kohli fosters a sense of belonging among Indian overseas students
The campaign comes as HSBC research* reveals the challenges faced by international citizens (including students and their parents) during their settling-in period
ABP Network clocks 100 million subscribers on YouTube
The collective subscriber count encompasses a wide spectrum of YouTube channels under the ABP Network umbrella, including those associated with ABP News, ABP Ananda, ABP Majha, and ABP Asmita
Sun TV revenue up by 10% for Q1 FY24
The revenue stood at Rs 1317.78 crore
It’s important to balance legacy & future: Prasoon Joshi on Air India rebranding
Joshi, Chairman McCann WorldGroup Asia and CEO & CCO McCann Worldgroup India, talks about Air India’s rebranding
'PR courses should be a mix of classroom studies & practical applications'
Vineet Handa, founder and CEO, Kaizzen and secretary, PRCAI, delves into the challenge of talent retention in the PR industry
Pitch CMO Summit 2023 - Bengaluru Edition to be held next week
The event is scheduled for Friday, August 18th 2023
Hrithik Roshan endorses BeatXP's range of massagers
'Hrithik Roshan's alignment with BeatXP is poised to fortify the brand's standing in the body massager domain,' said the company
Centre releases additional guidelines for influencers, celebs in wellness space
These guidelines are an extension to the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements
Wavemaker India releases white paper on importance of Customer Data Platform
The report explores the potential challenges that one may face when navigating the intricate marketing landscape
Building tech stack over 10 yrs helped transform food industry: Ankush Grover, Rebel Foods
Grover, Co-Founder of Rebel Foods, was speaking at a special session at the e4m TechManch 2023
'AI is the powerhouse that's going to drive metaverse & web-3 platforms'
At e4m TechManch 2023, AI and metaverse experts discussed the dos and don'ts marketers should keep in mind while creating a digital marketing strategy for tech platforms
‘Brands must study & research thoroughly the influencer they are investing in’
TechManch 2023 saw experts discuss how AI can shape the future of the creator economy
Suryadeep Basiya joins Shemaroo Entertainment as Head of Gujarati category
Prior to this, Basiya was Co-Founder and CEO at OhoGujarati
‘Growth mindset, communication in local languages key to building eCommerce for Bharat’
At e4m TechManch 2023, industry experts discussed the challenges and solutions in building eCommerce for Bharat
Artificial Intelligence will not replace us, but make us smarter: Sandip Patel, IBM
At e4m TechManch 2023, IBM’s Sandip Patel talks about the ways in which technology can drive businesses
BCCI made Rs 27,411cr from media rights, sponsorships, rev shares between 2018 & 2022
The Minister of State for Finance Pankaj Chaudhary shared the numbers while responding to a query on the sporting body's income, expenditure and tax details
We’re at a tipping point when it comes to digital: Rohit Shankar
At e4m TechManch 2023, Shankar, Partner, Bain & Co., shared a presentation on ‘India e-CONOMY Report
‘Digital as a component is higher than the category average for Tata Tea Premium’
Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign
Bobby Pawar steps down as Chairman & CCO of Havas India
Pawar has decided to move away from advertising; Havas Worldwide to be led by Anupama Ramaswamy
'ICC World Cup is the right turning point for the advertising industry'
e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this year and how marketers can leverage it for their gain
Air India's new brand identity takes flight: 'We're in midst of a total transformation'
At the unveiling of the new logo and livery, N Chandrasekaran – Chairman of Tata Sons and Air India, informed that the carrier will be equipped with state-of-the-art AI services
Green light for ZEE-Sony merger: Road cleared for $10-bn media powerhouse
ZEE and Sony together are expected to secure an audience of over 700 million in the TV and digital verticals, enhancing their market presence and share in advertising