Date-wise News

Nothing comes close to PGC in building brands, accelerating business growth: Ajit Varghese

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At Pitch CMO Summit, Ajit Varghese, Head of Disney Star, spoke about how professionally generated content (PGC) powers

e4m Staff Sep 14, 2024 8:01 AM

Assembly Polls: Haryana leads ad spends, J&K gains ground

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Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814

e4m Desk Sep 14, 2024 7:56 AM

Marketers jittery as Google ditches nhanced CPC bidding strategy

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While fear of loss of control and lack of transparency is valid, marketers should also consider the long-term gains against short-term hurdles of eCPC deprecation, say experts

Abhinn Shreshtha Sep 14, 2024 7:53 AM

H2 is very exciting for mobile phone business: Nipun Marya, iQOO

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Nipun Marya, Chief Executive Officer of iQOO, talks about the brand's new campaign film with Bhuvan Bam, festive season plans, and more

e4m Staff Sep 14, 2024 7:51 AM

How much AI is too much AI this festive

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While efficient in the short-term, overuse of AI-driven campaigns can cause ad fatigue and lead to exorbitant ad spends in the long run, rue experts

e4m Staff Sep 14, 2024 7:48 AM