Date-wise News

Marketing Funnel vs Impulse Shopping: Is the purchase journey still relevant?

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‘Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and lasting growth, say industry experts

Abbas Zaidi Mar 28, 2025 11:35 AM

India's M&E sector crossed Rs 2.5 tn in 2024, ad rev up 8%: FICCI-EY

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Digital media has grown 17% to reach Rs 802 billion and the largest segment in 2024, says the FICCI-EY report

e4m Staff Mar 28, 2025 11:05 AM