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Dhoni appears as a relatable coach, guiding parents on safe, eco-friendly, and cost-effective travel solutions for kids’ school, tuition, and activities

Abbas Zaidi Sep 3, 2025 12:37 PM

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‘Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and lasting growth, say industry experts

Abbas Zaidi Mar 28, 2025 11:35 AM

Exclusive: Pitch BrandTalk - Sidhant Keshwani of Libas in Conversation with Ritika Raj?blur=25

Keshwani, Founder & CEO, Libas talks about the evolved brand identity, omnichannel growth, marketing strategies, plans for the festive season and more

Abbas Zaidi Oct 3, 2024 2:20 PM

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Speaking at the e4m D2C Revolution Summit 2024, T Koshy, Managing Director and CEO of ONDC, addressed the open commerce ecosystem’s growth in Bharat's D2C landscape

Abbas Zaidi Sep 20, 2024 12:07 PM

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The agency has achieved a 30% CAGR over the past three years through strategic partnerships and acquisitions

Abbas Zaidi Sep 19, 2024 2:23 PM

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Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences

Abbas Zaidi Sep 12, 2024 1:43 PM

Guest Column:  Coaxing out those Cannes-worthy ideas?blur=25

Abbas Zaidi of WebChutney, in his quirky style, shares tips that can help creative minds come up with the next big idea

Abbas Zaidi Feb 14, 2013 9:03 PM