Abbas Zaidi
guestcolumn@exchange4media.com
@Abbas Zaidi
Authors
NDTV Auto names Siddhartha Sharma as Executive Editor
Previously, Siddhartha Sharma has contributed to shows such as ET Now’s Technoholic, TV Today’s Gadgets & Gizmos, and Good News Today
Sharad Malhotra elevated as Managing Director of Nippon Paint India
Malhotra becomes the first Indian to be appointed to this position in the company.
EMotorad’s new ad shows Dhoni guiding parents on safe, eco-friendly rides
Dhoni appears as a relatable coach, guiding parents on safe, eco-friendly, and cost-effective travel solutions for kids’ school, tuition, and activities
From Shelf to Cart: The Impact of E-Commerce and Quick Commerce on FMCG Brands neeraj 1
From Shelf to Cart: The Impact of E-Commerce and Quick Commerce on FMCG Brands
neeraj tParle-G celebrates the evolution of motherhood into friendship
Parle-G celebrates the evolution of motherhood into friendship
Marketing Funnel vs Impulse Shopping: Is the purchase journey still relevant?
‘Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and lasting growth, say industry experts
How AI-Powered Marketing is Shaping the Real Estate Sector
How AI-Powered Marketing is Shaping the Real Estate Sector
‘We Plan To Achieve 30-40% Growth This Fiscal, 200+ Stores in 2 Years’: Sidhant Keshwani
Keshwani, Founder & CEO, Libas talks about the evolved brand identity, omnichannel growth, marketing strategies, plans for the festive season and more
Open can cut costs, allowing brands to invest more in accessing data: T Koshy
Speaking at the e4m D2C Revolution Summit 2024, T Koshy, Managing Director and CEO of ONDC, addressed the open commerce ecosystem’s growth in Bharat's D2C landscape
'Gozoop’s M&A strategy transformed capabilities, bottom lines'
The agency has achieved a 30% CAGR over the past three years through strategic partnerships and acquisitions
Is Zeenat Aman's Authentic Storytelling Rewriting Branding & Engagement Rules?
Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
Guest Column: Coaxing out those Cannes-worthy ideas
Abbas Zaidi of WebChutney, in his quirky style, shares tips that can help creative minds come up with the next big idea