After collaborating on Bigg Boss Hindi, Danube Properties extends its association with the Marathi edition, using JioStar’s multi-platform ecosystem to deepen its regional, culture-led brand strategy
Premiumisation in kids’ care has moved beyond products to become a lifestyle choice, reshaping how Indian families spend across education, wellness, clothing and everyday life
With strong viewership across regional and rural India, TV news is poised to unlock new revenue opportunities
Vivek Das, Chief Digital Officer of Madison Media Group, says that the launch of MbrAIn addresses gaps in media planning, helping brands drive growth with an AI-powered, full-funnel strategy
India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as it’s seen as privacy-safe, measurable, and performance-friendly
From Universal’s stake in Excel to Saregama’s bet on Bhansali, labels are moving upstream—reshaping how content is financed, discovered and monetised