From airports to film soundtracks, brands are redefining Republic Day messaging to reflect a modern, emotionally driven ‘Brand India’ for audiences worldwide
The company, long established under the Sri Adhikari Brothers banner, has started updating its name across all statutory and regulatory records
The all-cash transaction is expected to enhance PVR INOX’s profit, free cash flow, and return ratios, the company said
With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content
Media agency heads say the stress is being felt most acutely in traditional media, with brands increasingly prioritising digital for performance-led marketing
Industry experts see early green shoots in December, but say the recovery remains gradual