Date-wise News

Republic Day Meets ‘Brand India’: How Campaigns Are Speaking To Indians Abroad

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From airports to film soundtracks, brands are redefining Republic Day messaging to reflect a modern, emotionally driven ‘Brand India’ for audiences worldwide

e4m Staff Jan 27, 2026 12:28 PM

Sri Adhikari Brothers Television Network rebrands as Aqylon Nexus Ltd

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The company, long established under the Sri Adhikari Brothers banner, has started updating its name across all statutory and regulatory records

e4m Staff Jan 27, 2026 11:02 AM

PVR INOX divests snacking brand 4700BC to Marico for Rs 226.8 cr

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The all-cash transaction is expected to enhance PVR INOX’s profit, free cash flow, and return ratios, the company said

e4m Staff Jan 27, 2026 10:58 AM

Rural India reshapes marketing strategies as 45% digital budgets move beyond Metros

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With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content

e4m Staff Jan 27, 2026 10:57 AM

Dip in profits, patchy consumption: Is India’s ad market under fresh strain?

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Media agency heads say the stress is being felt most acutely in traditional media, with brands increasingly prioritising digital for performance-led marketing

e4m Staff Jan 27, 2026 10:48 AM

Are GST cuts beginning to revive TV advertising?

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Industry experts see early green shoots in December, but say the recovery remains gradual

e4m Staff Jan 27, 2026 10:05 AM