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While the CCI's conditional approval is a major milestone, the merger may still encounter further legal and regulatory hurdles over concerns of harming competition, say experts
Aditi Gupta & Sonam Saini Aug 29, 2024 8:55 AM

Industry experts say factors such as lack of innovative formats, competition from OTT platforms and rising content costs are discouraging advertisers
Aditi Gupta & Sonam Saini Jul 25, 2024 9:11 AM

Several stakeholders, e4m spoke to, shared suggestions like facilitating subsidies to filmmakers & web series creators, easing the TDS framework and making tweaks in the Cinematography Act
Aditi Gupta & Sonam Saini Jul 18, 2024 9:02 AM

With Gaurav Banerjee’s past successes in fiction, the new CEO of Sony is expected to take the network’s linear and digital content to new heights
Aditi Gupta & Sonam Saini Jul 2, 2024 9:07 AM

From dealing with the impact of failed merger with ZEEL to facing the tough winds ahead with Disney-RIL merger, there are many big hurdles for the new boss at Sony
Aditi Gupta & Sonam Saini May 29, 2024 8:49 AM

Halting the price hike of TV channels may not hit broadcasters as much as losing out on the viewership could, considering big ad dollars will be spent during elections, say experts
Aditi Gupta & Sonam Saini Apr 15, 2024 8:46 AM

Consolidation is the only way forward to survive in the industry that has tech heavyweights like Google India and Meta for competition, say experts
Aditi Gupta & Sonam Saini Jan 24, 2024 8:56 AM

Most experts are optimistic that broadcasters will make good returns on their cricket media rights investments in the long run, provided they up the game both on TV and digital
Aditi Gupta & Sonam Saini Sep 8, 2023 8:28 AM