The fund will help the company invest further in its ad targeting technology as well as continue the growth of consumer transactions business, the company said
Rajeev Jain, Sr. Vice President, Corporate Marketing, DS Group discusses the brand’s ongoing marketing strategies, its preferred channels for advertising and more
Halting the price hike of TV channels may not hit broadcasters as much as losing out on the viewership could, considering big ad dollars will be spent during elections, say experts
The report delves deep into the shifting paradigms, emerging strategies, and innovative techniques that are shaping the trajectory of content marketing