Neha Goel
neha@pitchonnet.com
@Neha Goel
Authors
‘Content is the digital bait’ : Experts
Though there might be an underinvestment in the medium, certain marketers seem to be getting their approach towards social media right
‘Social media takes away control from the marketer’
Social networking is a key driver of PC and mobile activity, cannibalising many other activities, feel marketers, as they warn “adapt or die”
Indiatimes in pact with Nokia for NokiaShop
NokiaShop is the first online shopping portal in the country to deliver mobile devices directly from the manufacturer to the users
We plan to convert into purchase over time: Elkana Ezekiel, Samsung India
While Samsung plans to capture the market in metros by bringing to life ‘experience’ for people, in the rest of the country, it plans to use distribution expansion and access for its growth. This he said at the Pitch CMO Summit 2011, presented by Jagran Group.
Sustaining a cult brand is herculean - CM Sethi, Reckitt Benckiser
Chander Mohan Sethi, CMD, Reckitt Benckiser, delivered his keynote address at the Pitch CMO Summit by talking on what it takes to keep a cult brand like Dettol relevant with changing times.
Kothe on how VW from an unknown name has become a challenger brand
Speaking at the Mumbai leg of the Pitch CMO Summit, Lutz Kothe, Head of Marketing and PR, Volkswagen Passenger Cars, India, elaborated on how the brand's hard hitting print campaigns have made VW a challenger brand
Krishnadeep Baruah, Blackberry, on how to shed the corporate suit image to get more inclusive
Krishnadeep Baruah, Director - Marketing, RIM India, speaks at the Pitch CMO Summit on the reasons for Blackberry to focus on the youth.