Paawan Sunam
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paawan.sunam@exchange4media.com
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Authors
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Focus on premium products & modern trade: Sam Balsara’s advice to marketers
At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted AdEx 2023 and shared what 2024 holds for Indian AdEx
Motorola’s media plan will continue to be digital-led: Shivam Ranjan
Shivam Ranjan, Head of Marketing - APAC, Motorola, decodes the current standing of the brand, and shares insights into collaborations with e-commerce marketplaces and more
'Brand messaging for South does not change, but how we deliver it changes'
Adland experts discussed what sets South Indian markets apart from their North counterparts at the e4m Pride of India Summit held in Chennai on January 24
'Loyalty and trust is key in the Indian market'
Sachin Bansal, Chief Explorer & Founder, India City Walks, talks about the nitty-gritty of the consumer journey at the e4m RedCarpet Experiential Marketing Summit