MIB asks LCOs to submit details for assignment of National Registration number
The move follows a ministry advisory issued by MIB on January 19, 2024
Date-wise News
Shana Susan Ninan appointed Cluster Director of Marketing for 17 Marriott hotels in India
In her role, Shana will oversee Marketing Communication activities, lead Public Relations initiatives, formulate Digital/Print Marketing Strategies
DTH lost 1.32 million pay subs in July-Sept 2023: TRAI
Total active subs in Pay DTH stood at 64.18 million, according to TRAI's Indian Telecom Services Performance Indicator Report for the Quarter ending September 30, 2023
Kotak Life launches campaign for Guaranteed Wealth Builder Plans
The digital-first campaign is live across social media and OTT platforms
If my core values don’t sync with the brand's, it's an instant turn-off: Manushi Chhillar
In a chat with e4m, Indian actor and former Miss World, Manushi Chhillar opens up about her endorsement journey and her wish to associate with a chocolate brand someday
TVS Eurogrip comes on board as Title Sponsor with JioCinema’s Jeeto Dhan Dhana Dhan
TVS Eurogrip is presenting the play along game for the India – England series
Havas acquires UK-based B2B marketing agency Ledger Bennett
Ledger Bennett will now be branded as ‘Ledger Bennett , a Havas Company’ and join the organization under Havas Media Network
Saffola Gold wants you to choose right oil for a healthier lifestyle
In new film, Saffola Gold urges consumers to take a “Roz Ka Healthy Step”
Signpost India bags 7-year ad contract of Bagdogra Airport
This contract was awarded following a competitive bidding process conducted by the Airport Authority of India
Cheil India’s new campaign for MG Motor India celebrates ‘Unbelievable Delight’
The multimedia campaign is anchored by a series of three thematic films
Super Bowl 2024: Ads that were the real MVPs this football season
From Jennifer Aniston to Tina Fey to Kris Jenner, the who's who of the entertainment world graced TV commercials this Super Bowl
Lego’s creative account in India goes to Gozoop
This comes closely after Lego Group's elevation of Bhavana Mandon, Marketing Director, India, as Country Manager
Swiggy talks to 60-something empty nesters this Valentine’s Day
Swiggy has associated with Talented for the second season of this campaign
NBA, WNBA and Dream11 extend partnership
Through the extension, fans in India can compete daily in a variety of public and private NBA and WNBA-themed fantasy games
Laqshya Media Group bags ad rights for Cochin International Airport
The ten-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations
Shyam Steel appoints Ravi Kishan as brand ambassador
The brand has collaborated with Shyam Steel for building the brand’s presence in Bihar, Jharkhand and Uttar Pradesh markets
Ranveer Singh and Johnny Sins star in Bold Care ad, Internet in disbelief
The ad by Earlyman Films lampooning saas-bahu serials features Johnny Sins and Ranveer Singh as brothers amid a family-style 'kalesh'
Paytm e-commerce changes name to Pai Platforms: Reports
As per media reports, Paytm E-commerce has acquired a seller platform on ONDC called Bitsila
The motive of Bharat Express has always been ‘less views, more news’: Upendra Rai
As Bharat Express News Network completes one year of its journey, Upendra Rai, CMD and Editor-in-Chief, shares the opportunities, challenges and future plans
FMCG's digital AdEx at par with TV: What’s driving the growth
In five years, FMCG's digital AdEx share ballooned from 27% to 47%, according to dentsu-e4m Digital Advertising Report 2024
Virtual influencers - a growing trend in 2024
Guest Column: Rubeena Singh - Country Manager India & MENA, AnyMind Group writes that virtual influencers, armed with creative freedom and storytelling potential, can offer new opportunities to brands
Rajneesh Chopra named new Amway India CEO
Rajneesh Chopra joins from personal care product company Immunotec where he was the Chief Commercial Officer
Mirum India appoints Mihir Karkare as MD; Hareesh Tibrewala and Sanjay Mehta move on
Tibrewala and Mehta’s stint with the company spans nearly 15 years
Jagran Prakashan posts 6% growth in Q3 ad revenue
Jagran Prakashan’s operating revenue stood at Rs 510 crore, up 4.7 per cent from the same quarter last year; digital revenue has grown 25%
Motorola’s media plan will continue to be digital-led: Shivam Ranjan
Shivam Ranjan, Head of Marketing - APAC, Motorola, decodes the current standing of the brand, and shares insights into collaborations with e-commerce marketplaces and more
Neal Mohan’s YouTube 2024 pitch: Are marketers taking note?
Industry experts are unanimous that YouTube is well-placed to grow at a rapid pace, revolutionise advertiser relationships and user experience, and present new opportunities to engage audiences