ZMCL appoints Moumita Ghosh as Branch Head (South)
This is Moumita Ghosh’s second stint with the Zee group
Date-wise News
On Sankranti, Linen Club wants you to leave the grudges behind
The #LetGoForNew’ campaign is an ode to the annual celebration of Sankranti in Andhra Pradesh
BCCI unlikely to allow Chinese brands for IPL title sponsorship
Companies associated with countries perceived to be unfriendly to India should submit additional documents, say news reports citing BCCI's guidelines in ITT for IPL 2024-2028
ICICI Prudential Mutual Fund exposes the quiet culprit that steals savings
The new campaign #KisneKhaya features a staged-reality film that shows participants how their savings are silently consumed by inflation
Apology scroll for running liquor ad: Delhi HC rejects TV Today's plea against MIB order
The MIB had directed TV Today to run an apology scroll in bold for broadcasting the advertisements of 100 Pipers Music CDs and All Seasons Club Soda on its news channels
'Indians are pioneers of exploiting emotional quotient when it comes to brands'
Advertising and marketing industry veterans discussed the scope of using emotions to craft unique experiences for consumers at the e4m RedCarpet Experiential Marketing Summit
BW Businessworld's latest issue decodes the shortcomings of the COP28 UAE consensus
The issue also applauds India Inc for excellence in their sustainability endeavours
Social on Social teams up with FMS Delhi for conference on Social Entrepreneurship
The event was managed by MBA (executive) & Health Care Administration students of FMS
'Loyalty and trust is key in the Indian market'
Sachin Bansal, Chief Explorer & Founder, India City Walks, talks about the nitty-gritty of the consumer journey at the e4m RedCarpet Experiential Marketing Summit
‘Industry has come a long way in event tech but there are challenges ahead’
At the e4m RedCarpet Experiential Marketing Summit 2023, industry leaders from Spalba, Vibgyor Group and Tech XP talk about the challenges, opportunities and future that the event tech space holds
Srijib Mallik roped in as EVP & Head of McCann Gurgaon
Srijib Mallik has more than two decades of experience in advertising, marketing, and venture capital
Prega News retains partnership with Team Pumpkin
Team Pumpkin has won Prega News’s digital mandate for the fourth year in a row
Piyush Pandey: Always a man of ideas with that Indian touch
Ganapathy Viswanathan, independent communication consultant and content specialist, on Piyush Pandey taking the advisory role at Ogilvy and more
‘Tech integration is playing an important role in the culinary industry’
At the e4m RedCarpet Experiential Marketing Summit 2023, Sunil Chauhan, Founder of FabCafe & Chefs United, spoke about the growing field of the hospitality industry
'Piyush Pandey not only impacted Ogilvy but also changed the face of Indian advertising'
Guest column: Chintamani Rao, Strategic Marketing and Media Consultant remembers a young Piyush Pandey and his subsequent rise to creative superstardom
In a large economy like ours, personalization is crucial: Alok Sanwal
Alok Sanwal, CEO, Dainik Jagran-inext Jagran Prakashan Ltd, spoke at e4m RedCarpet Experiential Marketing Summit
ONDC’s 2023: Good start but a long way to go
ONDC’s focus on Bharat, and small sellers and buyers has led to a surge in e-commerce spending but brand safety and customer service are areas it needs to work on, share industry observers
Salman Khan turns 58: Ads and endorsements of the Bhai of brands
Salman Khan's four-decade-long endorsement journey is a rich tapestry of brands across categories like colas, automobiles and even masalas
Dish TV: 2 additions to board as shareholders reject candidature of independent directors
Sanjay Khanna appointed non-executive independent director and Ravi Bhushan Puri the executive director
From buzzword to game changer: ChatGPT's journey in 2023
ChatGPT's ability to understand and mimic human conversation made it an invaluable asset in creating personalised experiences for consumers, ultimately boosting brand loyalty and customer satisfaction