Authors

Piali Dasgupta

Senior Vice President – Marketing, Columbia Pacific Communities NA NA

Senior Vice President – Marketing, Columbia Pacific Communities

Are social media influencers replacing celebrity ambassadors?

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Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes on the creator economy and its dimensions

Piali Dasgupta Aug 31, 2023 11:42 AM

In the digital era, consumer can be the brand and brand the consumer

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Guest Column: Piali Dasgupta, Senior Vice President – Marketing at Columbia Pacific Communities, writes about the growing impact of digital marketing on consumer behaviour

Piali Dasgupta May 30, 2023 8:53 AM

The age of high EQ ads

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Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes why everyone -- from the brands to audience -- wins when advertising becomes progressive

Piali Dasgupta Oct 2, 2021 8:13 AM