Partha Ghosh joins Air India as Global Head of Communications
Prior to this, he was associated with Samsung for over eight years
Date-wise News
Aditya Kant joins The Statesman as Senior Executive Editor
The former TOI journalist will head The Statesman' news website
KC Global Media and Prime Video launch Japanese entertainment pack Animax + GEM
The new offering presents a selection of popular Japanese anime, drama, and a variety of programmes with English subtitles
'Brands are looking to transform to not just survive, but also thrive'
In a chat with e4m, GroupM’s M Parthasarathy and MMA India’s Moneka Khurana spoke about the marketers guide for transforming marketeers and more
Concept manages Dainik Bhaskar’s Mumbai launch
Concept has a long association with the newspaper
YES BANK reveals new brand identity with renewed logo
The Bank is set to roll out an integrated campaign with the tagline – ‘Life Ko Banao Rich’
Star Gold Thrills makes a smashing debut in the big league of the top 3 movie channels
The channel offers viewers a large library of English movies dubbed in Hindi, spanning various genres such as action, adventure-fantasy, animation, horror, sci-fi, and superhero movies
Times Prime rolls out AI campaign for ‘Mighty Membership’
The campaign has been devised with partner agency BBH India
GroupM and MMA launch marketers guide
'Transform to Thrive' serves as a valuable resource for organizations striving to achieve transformational success
Nimbooz and Mithila Palkar engage consumers with tongue-twister challenge
Instagram creator Zaid Darbar, actors Barkha Singh and Sanya Malhotra have also taken the challenge
ASCI updates guidelines for education ads to tackle stereotypes, negative portrayals
The regulatory body has updated its guidelines for education ads after the sector has been named among the top violative sector
Meta's Avinash Pant moves on: Reports
Pant, Director-Marketing, was with the company for over 3 years
Cadbury Dairy Milk shows how India came together to #CheerForAllSports
The multichannel campaign introduced fan screens in stadiums across all sports tournaments to motivate athletes representing India in games like boxing, TT, hockey
Tilt Brand Solutions elevates Adarsh Atal to Chief Creative Officer
Prior to this, Atal was Executive Creative Director
First Economy creates innovative hoarding for Godrej Five Gardens
The OOH creative emphasizes how the Godrej Properties’ project addresses the parking space shortage issue in Matunga
Retail therapy: Decoding Myntra’s love for celebs
Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest campaign and how the brand keeps experimenting to stay relevant with consumers
‘DB corp took 3% jump in cover price without any loss in circulation’
During the Q4FY23 earnings call, DB Corp non-executive director Girish Agarwal shared that there has been a constant decline in newsprint cost & this will reflect in margin going forward
In the digital era, consumer can be the brand and brand the consumer
Guest Column: Piali Dasgupta, Senior Vice President – Marketing at Columbia Pacific Communities, writes about the growing impact of digital marketing on consumer behaviour
Whether at work or at home, always ask for help: Sujata Dwibedy to working moms
In this edition of e4m's Mom Boss series, we speak to Dwibedy, Chief Investment and Trading Officer, Amplifi India, Dentsu, for her take on balancing motherhood with career