Nikhil Kamath brings Ajay Bijli, Sajith Sivanandan & Vijay Subramaniam on his Podcast
This episode delved into the heart of Indian content consumption, unravelling valuable insights
Date-wise News
Glance teams up with Jackie Shroff for #UnlockNahiKarneka campaign
The campaign encourages Indians to embrace the smart lock screen
London Glow Face Powder appoints Karisma Kapoor as brand ambassador
The brand said its decision to collaborate with Karisma Kapoor aligns perfectly with its vision of empowering women
Kapiva elevates Shantanu and Anuj Sharma as Co-Founders
Shantanu was earlier the COO and Sharma the CRO
Kya Khoob Lagte Ho: Nykaa releases four films on ‘beauty’
The films are directed by Prasoon Pandey and conceptualized by The Script Room
‘Digital is our approach. We have tested TV but it didn’t work out in our favour’
Tetsuya Yamada, MD of Omron Healthcare India, and actor Milind Soman speak to e4m
Rupa and Company’s Digital Marketing Head Riki Chakraborty no more
Chakraborty passed away in a car crash in Kolkata
BCCI media TV, digital rights: Viacom18 to pay approx Rs 68 cr per match
The rights are for bilateral India matches on home turf for the next five years
UniScholars unveils campaign featuring brand ambassador SuryakumarYadav
The campaign is titled 'The Right Door'
Gulf Oil India comes up with new edition of ‘Gulf Superfleet Suraksha Bandhan’ campaign
The ‘Gulf Superfleet Suraksha Bandhan’ campaign made its debut in 2019
KidZania India completes 10 years
Holds anniversary celebrations capturing the essence of its decade-long journey
Dentsu Creative India wins integrated media mandate of Gulf Oil
The agency will look after the creatives, media, digital creatives and other services for the brand
ShareChat & Moj in Kolkata to highlight power of language-first move this festive season
Powered by e4m, this initiative underscores the significance of regional languages in India's digital landscape
Fastrack gets Vijay Devarakonda as ambassador
The actor is part of Fastrack's 'BeBoth' campaign
Protest outside Sachin’s house over association with fantasy game
The protest was organised by a political faction
Lowe Lintas India's Ekta Relan steps down as Chief Strategy Officer
This was her second stint with the agency
Torque Pharmaceuticals appoints DENTSU CREATIVE PR as public relations agency
The account will be serviced from the agency’s Gurugram office
Satya Koniki takes over as Head of Global Delivery for Zoo Media
Koniki has over 20 years of experience in global operations across industries
Mandeep Singh quits Bennett Coleman as Vice President
Singh was Country Manager & COO at B4U Network before joining BCCL
Are social media influencers replacing celebrity ambassadors?
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes on the creator economy and its dimensions
L&K Saatchi & Saatchi appoints Samir Shanbhag as Business Head & EVP
He will report to Paritosh Srivastava, CEO of L&K Saatchi & Saatchi and Publicis Worldwide
Mark Thompson to take over as CNN’s Chairman & CEO
Thompson was earlier director-general at BBC and NYT’s Chief Executive
Tribes Communication onboards Tavleen Kaur as Senior Director - Creative Strategy
Prior to this, Tavleen was with Cheil
Network18 joins hands with DistroTV to stream channels live and free in India
The collaboration is expected to bring a portfolio of Indian channels to DistroTV users in India
ABC reports gross income of Rs 350 lakh in FY2022-23
According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh
Walled gardens are going nowhere: Ramya Parashar, MiQ
The Chief Operating Officer at MiQ spoke to e4m about developing advanced technology in the TV space, predictive retargeting and the debate on measurements
Did digital advertising hit the slow track in H1?
Digital ad spend witnessed nearly 15 percent growth in H1, which is quite low compared to H1 of 2022 when it grew in the range of 25 percent, say industry experts
Now buffering: Advertisers wary of investments in desi short video apps?
While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments, others opine the future is still promising for the apps