Authors

Prashant Deorah, MD, Puretech Internet, makes a fervent plea for non-interference and safeguarding the tenets of freedom of speech on social media.

Prashant Deorah Dec 9, 2011 7:27 AM

No other aspect of a social media effort affects its success more than the reason for which it was employed - its Purpose, writes Prashant Deorah.

Prashant Deorah Nov 30, 2011 7:53 AM

Prashant Deorah, MD, Puretech Internet explores the role of social media in today’s corporate world and how it is benefiting businesses. According to him, the days of shying away from social media are passé.

Prashant Deorah Nov 22, 2011 8:58 AM

On the outside they may appear to be interchangeable but, knowledge management and social media are not the same. Being cognizant of this fact is a stepping stone towards getting value from both these avenues, writes Prashant Deorah, MD, Puretech Internet.

Prashant Deorah Nov 17, 2011 8:16 AM

A recent report shows that online press releases can be a powerful tool for search marketing as they allow a brand to leverage relevant and to the point content which they would have to create for other uses anyway. Puretech’s Prashant Deorah writes about what works best.

Prashant Deorah Jun 3, 2011 8:35 AM

Prashant Deorah, MD, Puretech Internet, shares his views on the perils of Black Hat search engine optimisation practices, and lists practices which can hurt websites’ rankings if found.

Prashant Deorah May 26, 2011 8:29 AM

Prashant Deorah, MD, Puretech, shares his take on what remains the most technical side of digital marketing, search marketing. Deorah says that approaching SEM through the long tail generates the best value for advertisers.

Prashant Deorah May 19, 2011 8:13 AM