OTA Travelocity launched a new campaign, the Language of Travel. Spread across print, digital and OOH. And the campaign hopes to make the brand message go viral, in real life and online.
Disney and UTV will share creative responsibilities for these films and UTV will manage the production, marketing and distribution. <p class="MsoNoSpacing">
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; ">In another key management development, Reliance Broadcast Network Ltd. announces the appointment of Ramita Chaudhuri as Business Head for its regional channel BIG MAGIC. </span> <p class="MsoNormal"><span style="font-family:"Trebuchet MS","sans-serif""><o:p></o:p></span>
MPG, the flagship brand of Havas Media, has been appointed as the media agency for Swiss brand Victorinox following a multi-agency pitch process that included a GroupM agency and incumbent RK Swamy BBDO. The account is estimated to be worth more than Rs 10 crore.
TBWA\Group India has announced the appointment of Sreejit Nair as Managing Director for The Integer Group India. A sister agency of TBWA, The Integer Group specialises in promotional, retail and shopper marketing.
DB Corp Ltd has reported a net profit of Rs 45 crore in Q4 FY11, up 22.4 per cent from Rs 36.7 crore on a year-on-year basis. The media company has registered a strong performance in advertising revenues, which grew by 30.6 per cent to Rs 249.0 crore from Rs 190.7 crore on a consolidated basis.
Lokmat is all set to hit the Maharashtra news stands in a whole new avatar. Before finalising the changes the group has done a survey in 1.5 Lac households with 5 Lac readers.
Hindustan Motors-Mitsubishi has invited agencies to pitch for its creative business. The pitch is based out of Chennai. Contract Advertising is the incumbent agency.
To steer it through its phase of robust growth, iris, the London headquartered integrated marketing agency, has appointed Ashish Mathur as its new Managing Director for India.
Online recharge website RechargeItNow is reaching 2 million users and plans to give one year of free recharges to the two millionth user who joins the service.
Dainik Jagran has come out with a contest for school children called - ‘Jagran Young Editor’, where the youngsters will attend a workshop on various aspects of editorial from the experts in Dainik Jagran Editorial team...
Kingfisher and ZipDial launched an engagement activity involves a game that can be played by anyone who can make a call... <div> </div>
Rishad Tobaccowalla, Chief Strategy and Innovation Officer, VivaKi, had a long conversation with exchange4media where he shared his views about the future of the medium, and what the big obstacles are that we need to get past now.
Even as IPL4 is inching towards the Finals and the tournament is gaining some momentum, the overall average match rating has dropped slightly from 3.94 TVR last week to 3.84 TVR this week, as per TAM Sports data.
Viacom18 will distribute Paramount Pictures International’s theatrical releases in India and the Indian Sub-continent markets as part of a strategic business alliance.
Indian publications made a mark at the INMA Awards 2011. With six awards, Jagran Prakashan Ltd won the highest number of awards among organisations worldwide.
JWT is the sole Indian agency to bag a Gold at the Clio Awards 2011. McCann Worldgroup took home three Bronzes. Leo Burnett and Rediffusion Y&R also bagged Bronzes.
With the jury process over, now’s the time to reveal the names of the nominees for the second Indian Digital Media Awards. The winners will be known only on June 3, 2011, at a grand awards ceremony in Mumbai, but read on for the full list of nominees...
Prashant Deorah, MD, Puretech, shares his take on what remains the most technical side of digital marketing, search marketing. Deorah says that approaching SEM through the long tail generates the best value for advertisers.