`Date-wise News`

STAR Den-Zee Turner distribution JV named Media Pro

STAR Den and Zee Turner have finally spoken on the distribution joint venture between the two companies. The 50:50 JV is called Media Pro and includes four companies – Zee Entertainment, STAR India, Turner India and DEN. Arun Kapoor (Essel Group) heads the JV as CEO and Gurjeev Singh (DEN) is the COO.

exchange4media Staff May 26, 2011 8:31 PM

A browser in every gadget

Browser maker Opera has a vision of the future when every device in the household is a ‘smart device’.

Gopal Sathe May 26, 2011 4:36 PM

Blazar wins digital duties of Honda Siel Cars

Close on the heels of consolidating its media business with ZenithOptimedia, Honda Siel India has assigned its digital media duties to Blazar following a multi-agency pitch.

exchange4media Staff May 26, 2011 2:54 PM

Relevance, innovation key drivers for infotainment & lifestyle

As television in India matures and different niches find their place, one genre that has seen much action is Infotainment and Lifestyle, courtesy players like Discovery and National Geographic. But is the advertiser interested?

Fatema Rajkotwala May 26, 2011 8:59 AM

No need for policing if industry can self-regulate: Rajiv Takru, MIB

Rajiv Takru, Additional Secretary, Ministry of Information and Broadcasting, reiterates Government’s stand on self-regulation by the broadcast industry and stresses that self regulation is the best form of regulation.

Nitin Pandey May 26, 2011 8:47 AM

Just Dial earmarks Rs 15-20 cr as marketing spend; gets the Big B punch

Local search engine Just Dial is bullish on growth and has earmarked a marketing budget of about Rs 15-20 crore for the current year. The company has also rolled out a four-ad campaign featuring brand ambassador Amitabh Bachchan.

Deepika Bhardwaj May 26, 2011 8:33 AM

Guest Article: Short-cuts don’t pay off in the long run in SEO

Prashant Deorah, MD, Puretech Internet, shares his views on the perils of Black Hat search engine optimisation practices, and lists practices which can hurt websites’ rankings if found.

Prashant Deorah May 26, 2011 8:29 AM

Make the most impact from online video: Kiran Mani, Google

Kiran Mani, Head of Sales, Google India is deeply involved with YouTube, and shares his views with exchange4media…

Gopal Sathe May 26, 2011 8:26 AM

Shivanand Mohanty quits Dentsu Communication

Shivanand Mohanty, National Creative Director, Dentsu Communications has put in his papers.

Shubhangi Mehta May 26, 2011 8:21 AM

Divya Gururaj made Head of South & SE Asia at MediaCom

As Head of South and Southeast Asia at MediaCom, Divya Gururaj will be reporting to Asia Pacific CEO Alex Crowther and will help markets drive growth with business planning, new business, investment plans and day to day operations.

Shubhangi Mehta May 26, 2011 8:19 AM