R Gowthaman
guestcolumn@exchange4media.com
@R Gowthaman
guestcolumn@exchange4media.com
@R Gowthaman
The next 10 years will be driven on the back of collaboration and a much stronger investment on insights, where we move forward from living on just industry based research reports to customised category specific knowledge, says Mindshare’s R Gowthaman in exchange4media’s Rewind 2010 special coverage.
This year’s Conclave can easily be one of the best I have ever attended in the last five years with an array of speakers renowned in their sphere bringing a positive and forward looking views and pointers. Though as a practicing media professional, these topics have left me rather restless than being buoyed about the Indian media and advertising industry, says R Gowthaman.