R Gowthaman, Leader, Mindshare South Asia lists the seven things agencies can’t ignore while making a media pitch to a client.
Lodestar UM is the winner for Best Entertainment Platform for the work it has done for Coke Studio at the inaugural Festival of Media Asia Awards. UM was the Network of the Year and Coca-Cola was the Advertiser of the Year.
Hilarity and mirth knew no bounds as PTC Punjabi organised and telecast the grand finale of its talent hunt show ‘Laughter Da Master’ on November 13, 2011 at Khalsa College in Amritsar. The grand finale event was telecast live from 7 pm onwards on PTC Punjabi.
Though Indian shoppers are expected to increase spending at modern retail stores from $1.8 billion to $5 billion by 2015 (as per Nielsen), marketers say that modern retail needs to provide premium services to counter the comfort of age-old ‘kirana’ format.
IMPACT Person of the Year has had an illustrious list of winners. e4m profiles the dynamic industry leaders who have been awarded the IMPACT Person of the Year from 2005 to 2010…
IMPACT Person of the Year has had an illustrious list of winners. e4m profiles the dynamic industry leaders who have been awarded the IMPACT Person of the Year from 2005 to 2010…
Prashaant Bhatt will be responsible for driving the fiction properties on Colors. He will take charge from December 1, 2011 and will be reporting to Raj Nayak, CEO, Colors.
After a nearly three-year stint with Crayons Advertising, Himanshu Jha has put in his papers. He has joined Goldmine Advertising as Vice President.
With ‘KBC’ Season 5 coming to an end, Sony is looking to further consolidate its No. 2 position with a new content line-up, with focus on fiction shows.
The Food & Beverages sector has seen several ground-breaking marketing efforts. Leading F&B marketers like PepsiCo Foods India and Coca-Cola India will share their new recipe for success at the Pitch CMO Summit 2011.
Prashaant Bhatt will be responsible for driving the fiction properties on Colors. He will take charge from December 1, 2011 and will be reporting to Raj Nayak, CEO, Colors.
The trick in designing a campaign today is to match the right medium to the different stages in the consumer journey based on their inherent strengths in a manner which optimises media investments while delivering the campaign goals, says Alok Sinha, Leader, Invention, Mindshare South Asia.
Madhya Pradesh-based Sai Prakash Group is all set to launch its 24-hour channel Khabar Bharti, which will initially be available in three states – Rajasthan, Madhya Pradesh and Chhattisgarh.
Intensifying its digital focus in the last six months, Mudra Max has added a host of new digital businesses - IndiaFirst, IDBI, Suzlon, Sharp, Jagran Group's iNext, BPCL, L&T and Delhi Government, to name a few.
After a stint of 11 years, Kamal Basu, CEO, Saatchi & Saatchi India has resigned from the agency. Basu confirmed the development to exchange4media, and stated that he would announce his next assignment in three to four weeks. The agency has moved Matt Seddon from Saatchi & Saatchi Philippines to look after India.
After striking a chord with the Broadway musical for its latest offering, the ‘Vodafone 555 Blue’ - a Facebook-dedicated handset, Vodafone has captured the campaign outdoors to accentuate the ongoing communication promotion.