Authors

Rajiv Gopinath

CCO, Publicis Media Services na na

CCO, Publicis Media Services

Predictive prowess: Unraveling the 2024 ICC World Cup T20 ratings through data analytics

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Guest Column: Rajiv Gopinath, Chief Solutions Officer at Publicis Media Services, writes about having developed a tool to predict T20 World Cup match ratings that can fuel informed decisions

Rajiv Gopinath May 31, 2024 8:47 AM

Decoding IPL ratings: What drives the viewership?

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Guest Column: Rajiv Gopinath, CCO, Publicis Media Services, shares insights from a study on IPL viewership

Rajiv Gopinath May 22, 2024 8:40 AM