Rajiv Gopinath
CCO, Publicis Media Services
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Authors
CCO, Publicis Media Services
Predictive prowess: Unraveling the 2024 ICC World Cup T20 ratings through data analytics
Guest Column: Rajiv Gopinath, Chief Solutions Officer at Publicis Media Services, writes about having developed a tool to predict T20 World Cup match ratings that can fuel informed decisions
Decoding IPL ratings: What drives the viewership?
Guest Column: Rajiv Gopinath, CCO, Publicis Media Services, shares insights from a study on IPL viewership