Date-wise News
The campaign leverages the ‘Breaking News’ format of news channels to capture viewer attention
e4m Staff May 22, 2024 6:17 PM
The new campaign leverages humour and stand-up comedy to urge parents and guardians to #StandUpForLearningGap
e4m Staff May 22, 2024 4:58 PM
During this election season, the group has observed over 890 million page views
NATIVE CONTENT May 22, 2024 4:09 PM
According to ASCI's Annual Complaints Report, baby care emerged as a new contender in the top violators category with influencer promotions contributing to 81% of cases
e4m Staff May 22, 2024 4:07 PM
The upgraded version promises an even more seamless and accessible experience for advertisers across all businesses and sizes in 5 languages - English, Hindi, Tamil, Telugu and Kannada
e4m Staff May 22, 2024 3:45 PM
The cricketer’s recent social media post has everyone talking about what he is up to next
NATIVE CONTENT May 22, 2024 3:34 PM
The new campaign 'Maa Paas Nahi, Toh Mamaearth Hi Sahi,' is a tribute the enduring love and guidance moms provide
e4m Staff May 22, 2024 2:18 PM
The newspaper group’s average cost for newsprint has reduced from a high of Rs 63,500 PMT in Q2 FY23 to around Rs 51,500 PMT in Q2 FY24
e4m Staff May 22, 2024 2:03 PM
By partnering with Raveena Tandon, the brand aims to send a message of long-term commitment and reliability to its customers and shareholders.
e4m Staff May 22, 2024 1:28 PM
The latest issue also features insights from Canara Bank's MD & CEO on the latest RBI norms and perspectives from Amul’s Jayen Mehta
e4m Staff May 22, 2024 1:11 PM
The campaign has been launched for a cricket scholarship powered by NeoBharat
e4m Staff May 22, 2024 12:32 PM
Prior to Grapes, Akshay Bhatla worked with brands like Times Internet, Meesho, Zee Media, Dainik Bhaskar and Augnito
e4m Staff May 22, 2024 12:21 PM
Sania Mirza will remain brand ambassador for tennis ahead of Roland Garros 2024
e4m Staff May 22, 2024 11:25 AM
Last week, Google announced a slew of customisable tools for advertisers. Some features like Virtual Try-On are intended to aid shoppers in their purchase journey, said Google's Jeff Harrell to e4m
Shantanu David May 22, 2024 8:54 AM
France’s foremost advertising pioneer and former co-vice-chairman/chief creative officer at Havas will be honoured on stage in June
e4m Staff May 22, 2024 8:47 AM
Guest Column: Rajiv Gopinath, CCO, Publicis Media Services, shares insights from a study on IPL viewership
Rajiv Gopinath May 22, 2024 8:40 AM
In this edition of Pitch BrandTalk, Vishal Suri, Managing Director, SOTC Travel India, speaks on the industry’s recovery post the pandemic, SOTC’s automation & digitisation, and customer-centricity
Simran Sabherwal May 22, 2024 8:37 AM
According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising is wasted
Sohini Ganguly May 22, 2024 8:35 AM
The tech giant also reportedly allowed “shadow advertisers” who peddle disinformation in alignment with political parties
Kanchan Srivastava May 22, 2024 8:24 AM
A news report citing Zee's regulatory filing stated that in 2022-23, Zee incurred Rs 176 crore in merger-related costs and in 2023-24, it shelled out Rs 256 crore
