Rameet Arora
guestcolumn@exchange4media.com
@Rameet Arora
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Guest Column: The native has arrived, but we are far from home: Rameet Arora
The ad man turned marketer and a successful digital immigrant, currently with HT Media, opines that native content is marketing, not disguised editorial
Guest Column: Predictive personalisation - offering customers what they want
Gaining a better understanding of customer preferences can enable the delivery of personalised services that will lead to greater customer satisfaction, says McDonald's Rameet Arora
IMPACT Annv Spl: Going glocal the best way
Rameet Arora, McDonald’s India, highlights the seven global brands that made the best use of localisation.
Guest Article: Radio today – Come a long way; a long way to go, says Rameet Arora, McDonald’s India
On the eve of the Phase III FM expansion, Rameet Arora, Senior Director, McDonald's India - South & West has a wish list for radio – continuous innovation, research that’s reliable and higher standards; an industry that takes itself more seriously; more advertiser confidence; and a lot more creativity.