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Date-wise News
Havmor Ice Cream begins nationwide hunt for 'The Coolest Summer Job'
The brand is hunting for ‘Chief Tasting Officers’ to be an integral part of developing a new range of ice cream flavors
Amar Ujala's rural marketing campaign wins at Flame Awards Asia 2017
The award was conferred by the Rural Marketing Association of India for the campaign ‘Experience The Change with Dabur Fem Bleach’
Dainik Bhaskar launches Surat edition
With this launch, DB Corp now publishes seven newspapers with 63 editions across 14 states in India
There is no pressure; the pressure is on others: Arnab Goswami
The inimitable Arnab Goswami says it like it is; gets candid about pure journalism, Republic TV being all ready to launch and what the nation wants to know now
Guest Column: The native has arrived, but we are far from home: Rameet Arora
The ad man turned marketer and a successful digital immigrant, currently with HT Media, opines that native content is marketing, not disguised editorial
MTR Foods releases TVC for its new Sambar variant in the South
The launch of the new variant is also supported by a 360-degree marketing plan including outdoor, digital, and in-store activation
Automotive safety continues to lag behind in influencing car-buying decisions-Rahul Gautam, Ford India
Rahul Gautam, VP, Marketing, Ford India, speaks about plans to leverage all paid, owned and earned media channels including social, digital, television, print, radio and mobile for the company’s new campaigns through the year
Guest Column: Conventional advertising not as diffusive, disruptive, and decisive as digital advertising: Nitin Gupta, Xapads Media
Today, even a naïve marketer knows that none of the conventional advertising formats are as diffusive, disruptive, and decisive as digital advertising, observes Gupta
Losing out on listeners, radio makes ads shorter but expensive
Radio stations are increasingly feeling the pressure to retain listeners, who are put off by excessive advertising and to counter this, a favoured tactic seems to be to limit ad volumes while increasing ad rates
AIDCF puts onus on broadcasters as MSOs gear up to publish RIO
The AIDCF sided with TRAI while opposing Star India’s plea for a stay on the implementation of the tariff order and interconnect regulations
Himani Kapadia appointed as CEO, India, SapientRazorfish and DigitasLBi
Charulata Ravi Kumar, who led the SapientRazorfish India business, moves on from the organization to pursue other opportunities