Milestone Connect, the experiential marketing division of Milestone Brandcom, executed the launch of Nestle A+ Milk & Dahi on December 1, 2011 in Delhi.
Grey India has added Dell’s creative business to its roaster following a multi-agency pitch. The account will be handled from the agency’s Bangalore office.
BloombergUTV has announced that the presentation of the CXO Awards 2011 - The Technology Chapter would take place on Friday, December 16, 2011, in Mumbai.
‘Bodyguard’, ‘Rockstar’, ‘Ra. One’ are among strong contenders across categories for the BIG Star Entertainment Awards, which will be aired on December 31, 2011 on Star Plus.
Crayons has also added Punjab Congress and Punjab Tourism accounts to its kitty recently. The cumulative account size is more than Rs 20 crore.
Sony is aggressively promoting its Tablet S and Tablet P in the Indian markets. The company has spent Rs 360 crore on advertising in 2011-12.
The 24-page, colour newspaper in Hindi will be priced at Rs 5 and will be out on Fridays. The paper will target the Hindi belt.
Taproot India bagged the Grand EFFIE for its case study on Pepsi. O&M was declared EFFIE Agency of the Year, while Cadbury India was adjudged EFFIE Client of the Year.
Agencies in India are Mindshare and Omnicom Media Group. The review is in line with Unilever’s policy to revisit media agency arrangements periodically.
This Evalueserve report states that FDI in retail will be gradual because of the large-scale involvement of small retailers in the sector, but the potential is immense.
The new action channel Sonic, which goes on air on December 20, 2011, will have a mix of animated shows as well as action flicks like ‘Dabangg’.
A new study by NeuroFocus, a world leader in the application of neuroscience to consumer insights, measures consumers’ response to premium websites.
Rameet Arora, McDonald’s India, highlights the seven global brands that made the best use of localisation.
With marketers urging their agencies to get more fans for their brands, Mohit Hira, NIIT Ltd, takes a look at the Seven Deadly Sins ver. 2.0.
Gaurav Rajput, Aviva Life Insurance, writes about the new age consumer traits that make today’s consumer different from the previous generation.
After a successful debut in 2011, Channel [v] is gearing up for the second edition of Nokia Indiafest, which will take place in January 2012.
Day-long ‘CEOs in Broadcasting’ meet takes up issues concerning digitisation and FM licencing, among others.