Authors

Ronita Mitra

Founder, Brand Eagle Consulting ronita@brandeagleconsulting.com NA

Founder, Brand Eagle Consulting

Tanishq ad incident – a potential problem for the entire industry

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Guest Column: Ronita Mitra, Founder, Brand Eagle Consulting, writes why large, reputed, influential organisations need to come together to develop a combined strategy to address such situations

Ronita Mitra Oct 19, 2020 9:15 AM

The authenticity of TRPs influence decision making

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Guest Column: Ronita Mitra, Founder, Brand Eagle Consulting, writes why an environment fraught with squabbles amid the recent TRP scandal is an unnecessary risk to any brand’s equity

Ronita Mitra Oct 13, 2020 1:50 PM