Authors

Shantanu David & Sohini Ganguly

Senior correspondent NA NA

Senior correspondent

Cookie still here: Where are marketers headed?

cookie?blur=25

Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises user privacy while delivering effective advertising, say experts

Shantanu David & Sohini Ganguly Apr 25, 2024 9:05 AM

Industry will get time to adapt to cookie deprecation: Experts on phase-out delay

Cookie deprecation Google?blur=25

Industry players say the delay will give Google more time to address concerns surrounding its proposed solutions

Shantanu David & Sohini Ganguly Apr 24, 2024 1:00 PM