Date-wise News
BW Wellbeing World of BW Businessworld is coming up with its most awaited annual conclave which will be celebrating the success of the wellbeing industry
e4m Staff Apr 25, 2024 6:46 PM
The Abby Awards will be held on the 29th, 30th and 31st of May during Goafest 2024
e4m Staff Apr 25, 2024 6:26 PM
Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition
e4m Staff Apr 25, 2024 5:44 PM
The Creativity + Tech + Innovation issue looks at India’s influential role in the global marketing economy
e4m Staff Apr 25, 2024 5:16 PM
Ramachandran took charge as The Tribune’s Editor-in-chief in May 2018
e4m Staff Apr 25, 2024 4:55 PM
At e4m Media Debate on ‘Does India need multiple TV ratings providers?’, Rajiv Dubey, Senior General Manager and Head of Media for Dabur, spoke against the motion
e4m Staff Apr 25, 2024 4:31 PM
New roles for Arun Rawat, Satabadi Sharma Pathak, Purnasha Sharraf, Abhinav Sharma, Sanjukta Kapoor and Joy Michael Dsouza
e4m Staff Apr 25, 2024 4:28 PM
The campaign aims to build a strong connection with the Gen Z audience
e4m Staff Apr 25, 2024 3:30 PM
Kenvue was the presenting partner while ABP News & Fortune Edible Oils and Foods were the supporting partners for the event
e4m Staff Apr 25, 2024 3:05 PM
Static and digital billboards have been positioned along major roads and intersections, targeting key routes, the company said
e4m Staff Apr 25, 2024 2:51 PM
Mona Jain, Chief Revenue Officer, Zee Media Corporation, spoke in favour of the motion of introducing multiple rating systems in the country
e4m Staff Apr 25, 2024 1:57 PM
During the recently held e4m media debate, Rabindra Narayan, MD and President, PTC Network, spoke for the need for multiple TV rating providers
e4m Staff Apr 25, 2024 1:34 PM
The scope of work will include branding, marketing, promotion, media planning, sales and buying of the OTT platform
The challenge invites artists from all backgrounds to envision their cities in imaginative and captivating ways
e4m Staff Apr 25, 2024 12:51 PM
BP Biddappa to join as Exec Director, HR and Chief People, Transformation and Sustainability Officer-South Asia; Anuradha Razdan to move to global role as Chief Reward & Organization Devpt Officer
e4m Desk Apr 25, 2024 12:44 PM
As per media reports, an HUL executive during the company earnings call said that the labels of the category have been changed to FND ‘which is a much better way to call it’
e4m Desk Apr 25, 2024 12:33 PM
As per a media report, influencer marketing platform KlugKlug has found that only 2.48 million profiles out of the 8 million have ‘high-quality’ followers
e4m Desk Apr 25, 2024 11:43 AM
Guest Column: Nikhil Gupta - Head of Marketing, Strategy, Govt. Affairs & CSR - Signify, Greater India, writes about ‘Efficient & Effective’ Marketing Strategy for growing a legacy brand in India
Nikhil Gupta Apr 25, 2024 11:17 AM
Prior to this, Saurabh Kundra was with AGL - Hakuhodo as Associate Director
e4m Staff Apr 25, 2024 10:22 AM
The book launch in New Delhi saw a gathering of several industry leaders
e4m Staff Apr 25, 2024 10:10 AM
The acquisition cost (including liabilities), as per the company's announcement on the BSE, is Rs 17.66 Cr
e4m Staff Apr 25, 2024 9:25 AM
Family plan is available at Rs 89/month for up to any 4 devices. Sports content including the ongoing IPL will continue to be available for free
e4m Staff Apr 25, 2024 9:22 AM
Meta’s advertising revenue for the quarter stood at $35,635 million as compared to $28,101 million the same quarter last year
e4m Staff Apr 25, 2024 9:14 AM
According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads get tested due to lack of time
Sohini Ganguly Apr 25, 2024 9:13 AM
Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies and expenses
e4m Staff Apr 25, 2024 9:07 AM
Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises user privacy while delivering effective advertising, say experts
Shantanu David & Sohini Ganguly Apr 25, 2024 9:05 AM
Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not be able to meet the 2022 figures but is likely to be at par
Aditi Gupta Apr 25, 2024 8:50 AM
