HUL advertising spends jump 23% in Q4FY24
The FMCG giants posted a net profit of Rs 2561 crore in Q4, a decline of 1.54%
Date-wise News
LG Electronics India awards external communications mandate to Avian WE
Through multi-channel communication, Avian WE will showcase LG's commitment to innovation, sustainability, and community engagement
Can a sunset view be certified? Corona India has the answer
Conceptualized in partnership with Digitas India, part of Publicis Groupe India, the campaign enables luxury travellers to check out the sunset rating of iconic hotels
Sachin Tendulkar turns 51: Happy birthday to the Master Blaster of the endorsement game
On the cricketing great's birthday, we look at some of his ads and endorsements in the year that went by
BW HealthcareWorld 3rd Annual Oncology Summit: From fear to empowerment
A beacon of knowledge and support for cancer patients, survivors and caregivers
2nd edition of BW Marketing World D2C Conclave on May 1: What, When, Where, Who?
Participants can expect to walk away with valuable connections and a deeper understanding of the diverse facets of entrepreneurship in India's dynamic D2C ecosystem
Patanjali: A long history of controversial ads by the Baba Ramdev-owned company
The recent case is just one among many such controversial and politically incorrect ads by Patanjali
boAt ropes in cricketer Yashasvi Jaiswal as brand ambassador
As part of the collaboration, Jaiswal will be featured in boAt's upcoming marketing campaigns and initiatives
LS Digital appoints Vishal Sharma as DVP - Media Buying and Trading
Prior to LS Digital, Vishal was part of GroupM India for eight years
KIT Global releases whitepaper into India’s cookieless landscape
Insights underscore the need for businesses to navigate the evolving digital terrain, leveraging data-driven strategies to safeguard privacy and capitalize on emerging opportunities
Industry will get time to adapt to cookie deprecation: Experts on phase-out delay
Industry players say the delay will give Google more time to address concerns surrounding its proposed solutions
Divya Karani joins Kulfi Collective as Board Chairperson & Executive Director
Divya Karani was most recently the CEO of Dentsu Media, South Asia
Goafest 2024 to explore 'The Age of Adaptability'
The event is scheduled to take place from May 29-31 in Mumbai
Patanjali issues ‘bigger’ apology ads in dailies
This comes a day after the Supreme Court pulled up the Baba Ramdev-run company over the size of the apology ads
CommsAdda celebrates National PR Day with session on AI-Powered Crisis Communication
During the celebration, participants gained practical insights into the application of AI in crisis management
Google delays cookie phase-out again
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday
The sportswear market is growing phenomenally in India: Abhishek Ganguly
Abhishek Ganguly, Co-founder & CEO of Agilitas Sports, talks about the aspiration to build a billion-dollar sports and athleisure company, and more
Ads and the art of punching down
Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say experts
e4m NEONS OOH Awards 2024 virtual jury meet today
The jury will be chaired by Kavita Chaturvedi, Chief Operating Officer, Snacks ITC Limited
Virtual Influencers: Advertisers’ dream or creators’ nightmare?
Experts say there’s plenty of space to grow and they see VIs and real influencers coexisting and complementing each other in the future
e4m Media Debate in New Delhi today
The debate to be held at India International Centre, New Delhi, will see industry leaders debate on whether India needs multiple TV ratings providers
DD Purkayastha’s maiden book to be launched in New Delhi today
The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi