Shubhranshu Singh
info@starindia.com
Authors
Marketer, Mumbai
The delusion that digital transactions build brands
Guest Column: Shubhranshu Singh, Chief Marketing Officer, CVBU at Tata Motors, writes on the challenges of the digital platforms, and more
Data over money - What Mastercard development tells us
Guest Column: Shubhranshu Singh, Global Head - Marketing, Royal Enfield, highlighted that in our ecosystem for payments, where banks play with money first, fintech providers first play with data
Brand building in the churn and chaos of new world: Shubhranshu Singh
Guest Column: Singh takes us through the changes that the business of brand has gone through in the new era
Guest Column: Global, Local or Glocal – The brand rules all: Shubhranshu Singh
Singh explains how brand is the biggest booster to moving a business, its strongest rampart for defense and its biggest insurance against an uncertain future.
Tinkerers, Talkers and Bureaucrats: Marketing management in decline: Shubhranshu Singh
Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations
Guest Column: Listen to the subconscious mind: Shubhranshu Singh
Singh dwells into what goes on in a customer's mind while buying a product
Guest Column: The show must go on: Shubhranshu Singh
Singh takes us through the journey of Indian cinema, starting with Dadasaheb Phalke’s film Raja Harishchandra made in 1913
Guest Column: The Virality Cookbook: Shubhranshu Singh
Continuing from last week's column, this week, Singh lists the precise points that make for viral content
Guest Column: ‘Going Viral’ is instant proof of success: Shubhranshu Singh
A look at the recipe mix that produces better results when marketers want a campaign to go viral
Guest Column: India has no global brands of any consequence: Shubhranshu Singh
.jpg)
India, given its emergent status as a top five world economy, with amongst the highest growths in the world, is an aberration, says Singh
The noxious duo ruining brand building: Shubhranshu Singh
When the new media evangelists broke the fences and became the most feted folks at the party, they forgot that brands need to entertain and inform with intelligence, says Singh
Guest Column: Why meetings have gone from utility to futility: Shubhranshu Singh
.jpg)
Meetings serve as testing grounds for political sentiment, rubber stamps and echo chambers
Guest Column: Speed provides competitive advantage: Shubhranshu Singh
.jpg)
The marketplace - capitalism's true judge, jury and executioner - makes being faster a pre-requisite for survival.Some of the biggest corporate names of the past are anaemic shadows of their erstwhile selves. Dozens of global majors have been bought, sold, forced to merge or simply disappeared into oblivion
Guest Column: Technology is primed to be yoked to the creative cart: Shubhranshu Singh
.jpg)
From a business standpoint, recognising a trend presupposes an intent that comes to fruition faster, stronger and better thanks to the trend
Guest Column: Corporate dinosaurs will be extinct without the holy matrimony of internal and external networks: Shubhranshu Singh
The future is networking. Complexity of organizational structures is not a solution to the inevitability of embracing external networks. Many terrifying corporate dinosaurs will meet this inevitability tragically. Darwin is about to catch up!