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Conceptualised and designed by WATConsult, the ‘Beat the Crave’ campaign was launched for the new Saffola Active Slimming Nutri-Shake and aims to help consumers adapt a healthy lifestyle
A landmark initiative of Times Network, the Karnataka NOW Conclave 2018 will address the most pertinent issues related to government initiatives, policy reforms, state economy, growth opportunities, science and innovation, and many other topics which will empower common people to determine their present and future.
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With 4 Gold, 7 silver, 5 bronze and 1 finalist wins, Mathrubhumi brought home a whopping 16 metals, under its various brands including MB daily, Club FM, MB News & Online vertical, demonstrating its creative prowess that surely matches up to the group’s business growth momentum.
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Premiering on April 29, 2018, exclusively on Cartoon Network, Ben will be seen battling the bad guys armed with the incredible omni-enhanced powers!
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To establish its modular advantage, the brand challenged its long-standing brand ambassador MS Dhoni to assemble the Desertstorm air cooler in 3 minutes, which he completed it in 90 seconds.
Given the brand’s ambition to expand its current offerings and increase footprint across the country, Chumbak found in Ogilvy a partner to build its long-term brand positioning and identity.
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The films conceptualized by Lowe Lintas Bangalore capture the gush of emotions a father goes through when he realizes that it is almost time to say goodbye to his daughter, as she prepares to start her new life.
Banerjee had quit Hindustan Times in December last year as National Affairs Editor to focus on his book on Odisha’s Chief Minister Naveen Patnaik
Hosted by actor Rajeev Khandelwal, this candid show allows the audience get a glimpse into their favourite celebrity's life journey, as they share heartwarming stories of motivation, struggle and nostalgia.
The campaign, a first major branding exercise to create brand differentiation and recall amongst the consumers, has been designed by Dentsu Impact
The innovation titled ‘What happens when a newspaper goes Freestyle?’, has been attempted perhaps for the first time in the world
Eric Salama is reportedly in talks with banks and private equity firms about a split from parent company WPP
The account will be handled by the agency's Mumbai office
In an exclusive conversation with exchange4media, Mahendra Mohan Gupta, Chairman and Managing Director, Jagran Prakashan, spoke about the growing relevance of print in India, challenges in practicing independent journalism and dealing with the rising cost of print publishing
Facebook doubled ad revenue, 85% of Google's revenue came from ads, Amazon saw 139% ad revenue growth, 50% of Twitter's ad revenue came from video
Star won the IPL telecast rights from BCCI in September 2017 at a whopping price of Rs 16,347.5 crore. Most experts predicted that the network would take two to three years to break even the cost
Continuing from last week's column, this week, Singh lists the precise points that make for viral content
In an attempt to celebrate Mumbai's spirit Brand Factory's latest post which is part of their latest #MadeForMumbai campaign couldn't get its message across
Malayala Manorama and Mathrubhumi share the Advertiser of the Year award. The announcements were made at a grand function held at Le Meridien Kochi
As reported by e4m last week, Shipra Srivastava has come on board as National Marketing Head while Soela Joshi is named Associate Vice President – IP
Lizol and HUL led Top 10 Brands and Top 10 Advertisers respectively