Stackey Hawes
stackey@e4m.com
Authors
The author is President, Data Practice, Epsilon
Guest Column: 3 myths to avoid when marketing to boomers+ and millennials: Stacey Hawes, President, Data Practice, Epsilon
With millennials being the most talked about target group, it is important marketers don’t lose sight of current generations that have tremendous spending power
Leveraging Data in an Omnichannel World: Stacey Hawes, President, Data Practice, Epsilon
As marketing moves away from mass, push-based messaging towards more personalised communication with consumers, the power and potential of data-driven marketing is clear