As marketing moves away from mass, push-based messaging towards more personalised communication with consumers, the power and potential of data-driven marketing is clear
From header bidding and ad fraud to viewability, Siddharth Gupta, Chief Business Officer, GreedyGame, shares five ad tech trends to watch out for in 2017
Bollywood and Indian shows have a high affinity with the communities in Malaysia, according to Dr. N C Rajamani, Senior VP, Content Management Group, Astro
Among the myriad issues that India’s private FM sector faces, the case of statutory licenses and the formation of an independent Copyright Board have been simmering for the longest time