As the new managing director of Harley-Davidson India Peter MacKenzie will manage Harley-Davidson India’s leadership team responsible for in-country sales, dealer network management, marketing, service and operations activities
The app will provide unique audience engagement opportunities and grow the fan base of Bengal Warriors
Madison Media had successfully launched the bank in August 2015 with a high-decibel TV, Print and Outdoor campaign
Phatak who was leading the creative and strategic vision of MTV programming at Viacom will now lead the programming for Red FM network based out of Mumbai
As the language with the third highest internet adoption after Tamil and Hindi, Kannada has emerged as a significant growth opportunity
Announces two personnel changes to up the ante of its production business here
Sharma will report to GroupM South Asia CEO, CVL Srinivas and Tim Castree; Gangadhar will report into Kyoko Matsushita, CEO of Essence APAC
Will Yang, Brand Director, OPPO India, spoke with exchange4media about company's plans to expand in India but industry sources suggest that the senior officials of leading Chinese companies OPPO and Vivo are heading back to China
The account was awarded to FCB Ulka following a multi- agency pitch
With millennials being the most talked about target group, it is important marketers don’t lose sight of current generations that have tremendous spending power
This year MTR has restructured its marketing and sales team to cater to the emerging digital need says Sunay Bhasin, CMO, MTR
The speed of news generation and news consumption that digital media facilitates has made print a repository of second-hand information, with many opining that print journalism, especially magazine journalism, is becoming increasingly tough to practice
BankBazaar has increased its marketing spends on digital by 15–20%
The Head of Marketing is expecting three to four times growth on OTT platform’s current numbers through its first 360-degree marketing campaign in Hindi and Telugu
Amazon’s OnePlus 5 video tweets received sixty one percent video view rate and over 10,000 retweets. Amazon’s Nokia 6 campaign has already received more than 36,000 likes, one of the highest against any promoted tweet in India.
Nike, Star Plus and Sonata created sticky and memorable branded content by riding the waves of feminism