Tanzila Shaikh & Chehneet Kaur
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tanzila.shaikh@exchange4media.com
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Authors
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Sixer for OOH: Brands paint the town blue for World Cup
Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of the association with the tournament, shared industry players
When story is star: Why some brands have dropped celebrities from their World Cup squad?
If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea pristine enough rather than depend on a celebrity who may overshadow the messaging, say experts