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Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of the association with the tournament, shared industry players
Tanzila Shaikh & Chehneet Kaur Nov 9, 2023 9:00 AM
If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea pristine enough rather than depend on a celebrity who may overshadow the messaging, say experts
Tanzila Shaikh & Chehneet Kaur Oct 13, 2023 9:24 AM
