Date-wise News
The VP & Head of Marketing India-South West Asia, The Coca-Cola Company, spoke to Naziya Alvi Rahman, Editor, e4m, on the company's ad spending for H2, strategy around World Cup, festivities and more
Naziya Alvi Rahman Nov 9, 2023 2:41 PM
Rohit Saval will lead the one-hour show, airing Monday to Friday at 8 PM
Arora will engage in a spectrum of promotional activities, spanning digital and print campaigns, events, and social media initiatives
The theme of this edition of the conference is ‘The stories of building successful brands’
The paint brand's Beautiful Homes Service addresses the challenges faced by homeowners in bringing their vision for the perfect homes to life
The films showcase them enticed by their new Galaxy Z Flip5 and Z Fold5 devices and ditching their old phones
e4m Staff Nov 9, 2023 12:43 PM
Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of the association with the tournament, shared industry players
Tanzila Shaikh & Chehneet Kaur Nov 9, 2023 9:00 AM
WhatsApp head Will Cathcart emphasised that these ads won't appear inside chatboxes
The tribunal adjourned the hearing of Wednesday after the counsel sought time to complete the pleading
Players like Zepto, Dunzo and Blinkit have reported staggering losses in FY'23. Industry observers believe price wars and the 'need for speed' propositions are to be blamed
Sohini Ganguly and Nilanjana Basu Nov 9, 2023 8:26 AM
We are also looking to see whether we can strengthen our hand there, said the Disney CEO during the earnings call on Wednesday
Aditi Gupta Nov 9, 2023 8:08 AM
The phenomenal growth of click-to-message ads shows the potential of conversational marketing; advertisers are ready to pay a premium due to the extensive user base & targeting options, say experts
Nilanjana Basu Nov 9, 2023 7:58 AM
