Team Pumpkin secures social media mandate of APL Apollo
The agency has already been handling the SEO and website maintenance of APL Apollo
Date-wise News
Puma India onboards Mohammed Shami as brand ambassador
The cricketer will endorse Puma’s footwear, apparel and accessories through multiple activities and campaigns throughout the year
Krish Kidao named VP of Global Business at Mobavenue
Kidao was earlier with organisations like Influx Worldwide, ValueFirstDigital Media Pvt Ltd, and Asianet News Network
Bobble AI names Ravi Shharma as Chief Business Officer
Shharma has previously held leadership roles at CNN, Turner Broadcasting, Cartoon Network, Warner Bros, HBO, Saavn & Times Internet
Panasonic Life Solutions India shows how to ‘light up’ this festival season
The film will be aired on various digital platforms such as YouTube and Facebook
Sachidananda Murthy, former Resident Editor of Malayala Manorama, no more
Murthy was associated with The Week for over four decades
Amazon to stop ad-server business next year
As per media reports, brands and agencies have been given the time to make the transition
ZEEL appoints Deepu Bansal as Independent Director for 3 years
Bansal, is a Chartered Accountant, and a certified ESG professional from the Institute of Chartered Accountants of India
‘15% of The Body Shop’s revenue marked for festive campaign’
Harmeet Singh, VP of Marketing E-commerce & Product, Asia South, The Body Shop, talks about how the Spark a Change campaign furthers the Community Fair Trade initiative
When story is star: Why some brands have dropped celebrities from their World Cup squad?
If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea pristine enough rather than depend on a celebrity who may overshadow the messaging, say experts
‘Piyush taught me how a complete ownership about what one does leads to magic’
Guest Column: Vivek Sharma, Founder of Altivyst Advisors, shares the “multiple lessons” that he learnt while working with Piyush Pandey as the CMO of Pidilite
India-Pak World Cup clash: Industry abuzz with ad inventory chatter
Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital
Best ads of the fortnight: ACKO's Munna Bhai connection, DaMENSCH's 'soft' take
Our pick of the best commercials between September 15 and 30
In our marketing strategy, you will never see just one channel: Shweta Jain, Diageo India
Jain, CBDO, Diageo India, spoke about their ‘Keep Walking’ campaign, marketing strategy and more