“A multiplex has to be classy. The mantra is experiential marketing”
Saurabh Varma, VP, Cinema Marketing, PVR Ltd, says the brand stands for two things -- the facility that it provides, which anybody can match, and the service standard and experiential marketing. The difference in terms of service quality and the passion behind it is the key to PVR’s strategy.
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Published: May 31, 2006 7:55 AM | 1 min read
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Saurabh Varma, VP, Cinema Marketing, PVR Ltd, says the brand stands for two things -- the facility that it provides, which anybody can match, and the service standard and experiential marketing. The difference in terms of service quality and the passion behind it is the key to PVR’s strategy. more...
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