"From being production driven, Maruti has become a marketing driven company"
Mayank Pareek, Head of Marketing, Maruti Udyog, says the company's focus is on customers and customer services. Secondly, MUL has always identified a target market and categorized a particular brand has always helped. Maruti's stress on rural marketing has also helped the country's largest automaker maintain its leadership position, he says.
Mayank Pareek, Head of Marketing, Maruti Udyog, says the company's focus is on customers and customer services. Secondly, MUL has always identified a target market and categorized a particular brand has always helped. Maruti's stress on rural marketing has also helped the country's largest automaker maintain its leadership position, he says.
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