"From being production driven, Maruti has become a marketing driven company"
Mayank Pareek, Head of Marketing, Maruti Udyog, says the company's focus is on customers and customer services. Secondly, MUL has always identified a target market and categorized a particular brand has always helped. Maruti's stress on rural marketing has also helped the country's largest automaker maintain its leadership position, he says.
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Published: Jul 4, 2006 8:58 AM | 1 min read
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Mayank Pareek, Head of Marketing, Maruti Udyog, says the company's focus is on customers and customer services. Secondly, MUL has always identified a target market and categorized a particular brand has always helped. Maruti's stress on rural marketing has also helped the country's largest automaker maintain its leadership position, he says.
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