“HDFC Bank’s marketing initiatives are successful as we have the numbers to back our claims”

HDFC Bank is possibly the only bank in India, and one of the very few in Asia, to have embarked on a data-led marketing analytics campaigns initiative, using marketing automation technology provided by Unica, says Ajay Kelkar, VP & Head-Marketing.

e4m by exchange4media Staff
Published: Oct 20, 2005 8:17 AM  | 1 min read
“HDFC Bank’s marketing initiatives are successful as we have the numbers to back our claims”
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HDFC Bank is possibly the only bank in India, and one of the very few in Asia, to have embarked on a data-led marketing analytics campaigns initiative, using marketing automation technology provided by Unica, says Ajay Kelkar, VP & Head-Marketing.

Published On: Oct 20, 2005 8:17 AM 
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