The challenging economy has compelled more Indians to seek sources for alternate incomes. Direct marketing thus continues to make a strong progress. Oriflame considers its consultants its assets and constantly invests in their training. Positive word of mouth also plays a key role in building the Oriflame brand image and in increasing the user base in India, says Fredrik Widell, MD, Oriflame India.
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Published:
Aug 21, 2008 8:28 AM
1 min read
The challenging economy has compelled more Indians to seek sources for alternate incomes. Direct marketing thus continues to make a strong progress. Oriflame considers its consultants its assets and constantly invests in their training. Positive word of mouth also plays a key role in building the Oriflame brand image and in increasing the user base in India, says Fredrik Widell, MD, Oriflame India.
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