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“Our brand mantra is to be the best airline with great services, always conscious of the needs of our customers. This philosophy is reflected in the bouquet of services that we offer in addition to affordable pricing. Our new tagline – ‘Get more when you fly’ – very effectively highlights our service objective. Our goal is to induce top of mind recall and ensure that our brand communications underline differentiators beyond just the price-points,” asserts Anish Srikrishna, Senior VP – Marketing, SpiceJet Ltd. More