“Our success is due to the true Indianisation of McDonald’s”

As McDonald’s celebrates ten years of its operations in India, Vikram Bakshi, JV Partner & Managing Director, McDonald’s India, says that the journey wasn’t easy at all. It was a challenge understanding the Indian consumer and his needs.

e4m by exchange4media Staff
Published: Apr 29, 2006 7:22 AM  | 1 min read
“Our success is due to the true Indianisation of McDonald’s”
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As McDonald’s celebrates ten years of its operations in India, Vikram Bakshi, JV Partner & Managing Director, McDonald’s India, says that the journey wasn’t easy at all. It was a challenge understanding the Indian consumer and his needs.

Published On: Apr 29, 2006 7:22 AM 
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