"Pizza Hut is an international brand with an Indian heart"
What has worked for Pizza Hut is the strategy to ‘think global and act local’, says Pankaj Batra, Director-Marketing, Indian Subcontinent, Yum! Restaurants International. Starting with six restaurants in its first year, Pizza Hut has expanded to 73 restaurants in 19 cities and plans to scale up to 100 restaurants by end-2004.
What has worked for Pizza Hut is the strategy to ‘think global and act local’, says Pankaj Batra, Director-Marketing, Indian Subcontinent, Yum! Restaurants International. Starting with six restaurants in its first year, Pizza Hut has expanded to 73 restaurants in 19 cities and plans to scale up to 100 restaurants by end-2004.
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