“The brand positioning of Hyundai cars is that they are latest in technology and styling”
Arvind Saxena, VP, Marketing & Sales, Hyundai Motor India, talks about the how the Hyundai car brand was built in India, the positioning strategy, and the value for money proposition. Saxena takes us through on how Hyundai has grown to be the No. 2 automaker in India and the No. 1 exporter on its sheer brand strength.
Arvind Saxena, VP, Marketing & Sales, Hyundai Motor India, talks about the how the Hyundai car brand was built in India, the positioning strategy, and the value for money proposition. Saxena takes us through on how Hyundai has grown to be the No. 2 automaker in India and the No. 1 exporter on its sheer brand strength. more...
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